The HashKey – A Fun Side Project

Being a consultant is fun. You’ve got some time to work on projects that cater to your favourite obsessions¬†outside of your paid client work. And you can make those projects pretty crazy ones, all in the name of experimentation.

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The HashKey is the latest fun experiment I’ve been involved in. Masterminded by my boyfriend, probably as some huge romantic gesture to keep me engaged, I’m really just a figurehead as a ‘social media fan’, but it’s been a blast so far nonetheless. (My hands are so famous now!)

We received a ridiculous amount of press, agency and influencer attention in the first few days we went live, as we knew we would; this product is peak social media sharing ammunition.¬†It’s just interesting to see whether that level of conversation converts to getting this thing funded!

Watch my starring role in the Kickstarter video here!

 

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