Generation Y have come of age – even the youngest are in higher education or have jobs.

This means that there’s a new generation in town – the younger crowd who are coming into their own and becoming the new ‘cool kids’, trendsetters and taste-makers as their older counterparts venture into real life. Generation Z are under 17 and still at school, so trends, early adoption and collective behaviour can exhibit itself more clearly.

Unlike the generation before them, Generation Z aren’t approaching adulthood at a time of flux and development.

Generation Y remember that there ever was not an Internet, and were conscious and aware of the transition they were making into digital communication. It’s second nature for them. However, Generation Z cannot truly remember a time without the internet and social media.

Following on from my last look at Generation Y, I wrote this for OnePoll about the biggest differences between these generations.

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