Short update – last week I took part in a small roundtable with the CIPR (Chartered Institute of PR for those not in-the-know – I wasn’t…) to advise them on their social media and technology ethics policy.
I’ll be honest – I think most people in the room had thought about this a lot more deeply than I had in the past, as they were mainly lawyers and academics. That said, it was a fascinating afternoon, and incredibly productive.
The main conclusion I personally drew was that social media doesn’t have the same need for an ethical conduct as other disciplines, because of it’s incredibly public, consumer-empowering nature. If a brand, individual or organisation does anything that breaches a ‘code of conduct’ – purposefully or otherwise – they are likely to be found out, sooner or later.
Thank God for accountability, right?!