The HashKey – A Fun Side Project

Being a consultant is fun. You’ve got some time to work on projects that cater to your favourite obsessions outside of your paid client work. And you can make those projects pretty crazy ones, all in the name of experimentation.

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The HashKey is the latest fun experiment I’ve been involved in. Masterminded by my boyfriend, probably as some huge romantic gesture to keep me engaged, I’m really just a figurehead as a ‘social media fan’, but it’s been a blast so far nonetheless. (My hands are so famous now!)

We received a ridiculous amount of press, agency and influencer attention in the first few days we went live, as we knew we would; this product is peak social media sharing ammunition. It’s just interesting to see whether that level of conversation converts to getting this thing funded!

Watch my starring role in the Kickstarter video here!

 

Teaching Some Experts How To Be A Social Media Experts (Without Making It A Full Time Job)

A few weeks back I spoke at an epic old venue down by the river about the thoroughly modern subject of Social Media. (Obvs. I mean what else did you expect from me at this stage?)

I was speaking to a room full of experts, women who are spokespeople about their professional specialism. I was there to teach them about how to increase their profiles online – but as these are busy women, I focused my talk on how to fit building up a social media profile into your daily routine.

I love doing talks and public or private training sessions about building up a social media profile. If you’d like me to help out with a social media training session for you or your organisation, get in touch! jessica.m.riches@gmail.com

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In a day and age where everyone is seen as a publisher because of social media, lots of people get very worried that committing to building up a social media following will involve having to create lots of their own, original content. This is obviously ideal if you have the time and genuinely have reams of wisdom to share – but it isn’t necessary, if you’re new to social media and just want to find a way to fit it into your life or working life. Continue reading

Let’s Get Ethical

Short update – last week I took part in a small roundtable with the CIPR (Chartered Institute of PR for those not in-the-know – I wasn’t…) to advise them on their social media and technology ethics policy.

I’ll be honest – I think most people in the room had thought about this a lot more deeply than I had in the past, as they were mainly lawyers and academics. That said, it was a fascinating afternoon, and incredibly productive.

The main conclusion I personally drew was that social media doesn’t have the same need for an ethical conduct as other disciplines, because of it’s incredibly public, consumer-empowering nature. If a brand, individual or organisation does anything that breaches a ‘code of conduct’ – purposefully or otherwise – they are likely to be found out, sooner or later.

Thank God for accountability, right?!

The Sexy Topic Of Content Distribution

I don’t want to excite anyone too much but a quick announcement – I’m talking about the raunchy topic of CONTENT DISTRIBUTION SYSTEMS at the Culture24 Let’s Get Real Conference in September.

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After my talk I’ll be in conversation with Tanya Cordrey, the Chief Digital Officer at the Guardian, facilitated by the lovely Anna Rafferty of Penguin Books fame.

The blurb is below and if you happen to be a digital professional in the spheres of arts or culture you can find out more and buy tickets here – http://letsgetrealconference.com/

Dreaming of Content Distribution Systems – Learning From Brands

We can’t force people to click, engage and share, but there are things we can do to make it a lot more likely that they will. How can we learn from big name brands to make sure people actually see the content we create?

See you there!

 

Social Media Agony Aunt Search Terms Part 1: Social Media Addiction

This blog gets an obscene amount of hits for a site so under-updated and so un-SEOed. I would say ‘God knows how’ – but WordPress knows how. (WordPress is God?)

Anyway, using this omniscient Internet capability, I can see the main search terms that get people here. And I can see that these search terms are a CRY FOR HELP. So I’m going to offer some help.

Welcome to Social Media Agony Aunt Search Terms Part 1. (Suggestions for catchier names welcome. And knowing me there won’t be a part 2.)

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This is what social media looks like right now

Bye guys, I’m giving up Facebook because of 17 reasons Only People With Really Big Facebook Habits Will Understand. The first 6 people to respost this get a puppy. You Won’t Believe How Awe-Inspiring I’m Being whilst I win the Internet. Seriously. Just Click Here.

Grammar aside, I’m pretty sure the Internet can’t be anything but a parody of itself right now.
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Twitter’s IPO, my live news debut & more of my #life

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Last week Twitter announced that they would be floating on the stock market. Channel 4 News asked me to come on the show and talk about it, representing Twitter’s free spirit and general user base. Watch me talking to Jon Snow here.

(I’d just had a minor routine surgery if you think I’m sitting awkwardly.)

Also in recent weeks I’ve decided to put my real name on my Twitter account. Mainly because my ‘Tweet of the Week’ on Marketing Week decided that my insight on Snapchat and Chat Roulette (yes, really) should be attributed to “Jessica”. With speech marks. So I will always be @littlemisswilde, but I may sometimes go by Jessica Riches now.

And finally: it’s Social Media Week this week! #SMWLDN feels a lot like Fashion Week but there are less people taking pictures of your clothes. Say hi if you’re around; we can talk about ‘engagement’ and Instagram our coffees, because why shouldn’t we live up to the global ‘working in social media’ stereotype?

Peace, love & hashtags
@littlemisswilde / Jessica Riches