The HashKey – A Fun Side Project

Being a consultant is fun. You’ve got some time to work on projects that cater to your favourite obsessions outside of your paid client work. And you can make those projects pretty crazy ones, all in the name of experimentation.

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The HashKey is the latest fun experiment I’ve been involved in. Masterminded by my boyfriend, probably as some huge romantic gesture to keep me engaged, I’m really just a figurehead as a ‘social media fan’, but it’s been a blast so far nonetheless. (My hands are so famous now!)

We received a ridiculous amount of press, agency and influencer attention in the first few days we went live, as we knew we would; this product is peak social media sharing ammunition. It’s just interesting to see whether that level of conversation converts to getting this thing funded!

Watch my starring role in the Kickstarter video here!

 

Teaching Some Experts How To Be A Social Media Experts (Without Making It A Full Time Job)

A few weeks back I spoke at an epic old venue down by the river about the thoroughly modern subject of Social Media. (Obvs. I mean what else did you expect from me at this stage?)

I was speaking to a room full of experts, women who are spokespeople about their professional specialism. I was there to teach them about how to increase their profiles online – but as these are busy women, I focused my talk on how to fit building up a social media profile into your daily routine.

I love doing talks and public or private training sessions about building up a social media profile. If you’d like me to help out with a social media training session for you or your organisation, get in touch! jessica.m.riches@gmail.com

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In a day and age where everyone is seen as a publisher because of social media, lots of people get very worried that committing to building up a social media following will involve having to create lots of their own, original content. This is obviously ideal if you have the time and genuinely have reams of wisdom to share – but it isn’t necessary, if you’re new to social media and just want to find a way to fit it into your life or working life. Continue reading

Let’s Get Ethical

Short update – last week I took part in a small roundtable with the CIPR (Chartered Institute of PR for those not in-the-know – I wasn’t…) to advise them on their social media and technology ethics policy.

I’ll be honest – I think most people in the room had thought about this a lot more deeply than I had in the past, as they were mainly lawyers and academics. That said, it was a fascinating afternoon, and incredibly productive.

The main conclusion I personally drew was that social media doesn’t have the same need for an ethical conduct as other disciplines, because of it’s incredibly public, consumer-empowering nature. If a brand, individual or organisation does anything that breaches a ‘code of conduct’ – purposefully or otherwise – they are likely to be found out, sooner or later.

Thank God for accountability, right?!

The Sexy Topic Of Content Distribution

I don’t want to excite anyone too much but a quick announcement – I’m talking about the raunchy topic of CONTENT DISTRIBUTION SYSTEMS at the Culture24 Let’s Get Real Conference in September.

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After my talk I’ll be in conversation with Tanya Cordrey, the Chief Digital Officer at the Guardian, facilitated by the lovely Anna Rafferty of Penguin Books fame.

The blurb is below and if you happen to be a digital professional in the spheres of arts or culture you can find out more and buy tickets here – http://letsgetrealconference.com/

Dreaming of Content Distribution Systems – Learning From Brands

We can’t force people to click, engage and share, but there are things we can do to make it a lot more likely that they will. How can we learn from big name brands to make sure people actually see the content we create?

See you there!

 

Social Media Agony Aunt Search Terms Part 1: Social Media Addiction

This blog gets an obscene amount of hits for a site so under-updated and so un-SEOed. I would say ‘God knows how’ – but WordPress knows how. (WordPress is God?)

Anyway, using this omniscient Internet capability, I can see the main search terms that get people here. And I can see that these search terms are a CRY FOR HELP. So I’m going to offer some help.

Welcome to Social Media Agony Aunt Search Terms Part 1. (Suggestions for catchier names welcome. And knowing me there won’t be a part 2.)

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This is what social media looks like right now

Bye guys, I’m giving up Facebook because of 17 reasons Only People With Really Big Facebook Habits Will Understand. The first 6 people to respost this get a puppy. You Won’t Believe How Awe-Inspiring I’m Being whilst I win the Internet. Seriously. Just Click Here.

Grammar aside, I’m pretty sure the Internet can’t be anything but a parody of itself right now.
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Twitter’s IPO, my live news debut & more of my #life

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Last week Twitter announced that they would be floating on the stock market. Channel 4 News asked me to come on the show and talk about it, representing Twitter’s free spirit and general user base. Watch me talking to Jon Snow here.

(I’d just had a minor routine surgery if you think I’m sitting awkwardly.)

Also in recent weeks I’ve decided to put my real name on my Twitter account. Mainly because my ‘Tweet of the Week’ on Marketing Week decided that my insight on Snapchat and Chat Roulette (yes, really) should be attributed to “Jessica”. With speech marks. So I will always be @littlemisswilde, but I may sometimes go by Jessica Riches now.

And finally: it’s Social Media Week this week! #SMWLDN feels a lot like Fashion Week but there are less people taking pictures of your clothes. Say hi if you’re around; we can talk about ‘engagement’ and Instagram our coffees, because why shouldn’t we live up to the global ‘working in social media’ stereotype?

Peace, love & hashtags
@littlemisswilde / Jessica Riches

MY BOYFRIEND CAN’T SEE THIS: Why Social Media Will Kill My Relationship (part 1)

LEGAL STALKING

A few weeks ago, the ladies at Pamflet asked me to speak at the London launch of Emma Koenig’s FUCK! I’M IN MY TWENTIES. It’s amazing, buy it. Anyway, I used this as an opportunity to find out what the audience thought of my online behaviour towards my boyfriend. They thought I was less of a psycho than I’d anticipated so I thought ‘sod it’ and turned my talk into a series of blog posts. This is part 1. And my boyfriend has now seen this.

I freak out every time my boyfriend wants to use my MacBook for something. I usually smack his hand away before he even has a chance to move the mouse to Chrome. I’d definitely rather accidentally break his DJing hand or whatever than see the look on his face if he discovered the dark secret that lies in wait on my home page if I haven’t cleared my browsing history in the last forty five minutes. But I’m not having a raunchy affair conducted entirely through Facebook chat, I don’t have a shameful past that could be revealed by an unfortunate email at any moment and there is no addiction to obscure pornography that could be exposed with a simple mistyped URL. The truth is far worse: my most visited sites will undoubtedly always be his Facebook and Twitter profiles.

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Social Media and the London Olympics

This isn’t an analysis of the relationship between The Internet and The Games, just an opportunity to share some comedy gold I’ve stumbled across that links London 2012 and various social networks. You know, in case people want to take time out from slapping down Boris and observing how crowded the city is on Facebook and Twitter.

First up, the lowdown on the digital strategy* for the Games from BBC2’s Twenty Twelve (from a brand manager who is actually scarily similar to me. Excluding the attachment to MySpace. Ok including the attachment to MySpace. Whatever):

And secondly, someone from the Daily Mail dwelling on Twitter and the Games here.

NB: Only one of these is actually supposed to be funny.

ENJOY! And happy #London2012 everyone!

Why LOL Shouldn’t have had a straight-to-DVD release

NB: This post isn’t actually about the Miley Cyrus film, it’s actually about films in general and how they forget about the Internet. Until now. Sort of.

Okay so it wasn’t exactly straight-to-DVD, but the Lionsgate website said it was only showing in ‘select theatres’ which translated to about 8 cinemas showing it last week, mainly at 11:40am in obscure parts of London with no advertising at all, except Miley’s casual engagement announcement. Unsurprisingly then, the cinema was half-empty and every single person in there was a Miley fangirl/boy, myself included. Which may prompt you to think that this review (it’s not really a review) will be incredibly biased. But I was so prepared for this film to be awful* and it just wasn’t. LOL is, without a doubt, the best teenage coming of age rom-com I’ve seen in a really, really long time.

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Why I’m deleting half of my Facebook friends before 2012

“Facebook is a social utility that allows you to procrastinate by scrolling through a constantly updating stream of photos of pasta, cryptic updates and endless event invites from people you met once three years ago and haven’t spoken to since.”

I have 816 friends on Facebook. 816 friends? Real friends, defined in the OED as: ‘One joined to another in mutual benevolence and intimacy’? No Jessica, even you, life and soul of every party, ultra-social being and all round great girl, cannot claim to have 816 friends.

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Thoughts on the MTV VMA coverage (and a little bit about the future of TV)

This is my response to the coverage of the MTV VMAs 2011, and the news that Beyonce & Jay Z are expecting their first child.

On the year that MTV’s Video Music Awards celebrated record viewing figures, Twitter’s PR account announced that they’d received a record number of tweets after Beyonce’s mid-VMA confirmation that she is, in fact, with child. Despite the probable musical demigod status of said child, this record bump (no pun intended) of 8,868 tweets per second was more down to MTV’s juggernaut-inspired social media strategy for this year’s ceremony than a genuine collective outpouring of joy for Mr & Mrs Z, or the belief that this is the most worthwhile thing to talk about since March 2006.

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Netroots UK – My first speech!

Today I spoke at Netroots UK at the Congress Centre in Bloomsbury.

The most basic description of the day is that it involved lots of left-wing people discussing the internet as a political tool. You can read more about it on their website.

The workshop I spoke in was called ‘Turning online activity into offline activity‘. I spoke about the unexpected and somewhat unorthodox way in which I ran the @ucloccupation Twitter account, with my main point apparently being ‘you can never tweet too much’ and about Twitter as an expansion of the room, and then answered questions relating to the momentum and political grounding of the UCL occupation as well as the student movement in general.

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