The HashKey – A Fun Side Project

Being a consultant is fun. You’ve got some time to work on projects that cater to your favourite obsessions outside of your paid client work. And you can make those projects pretty crazy ones, all in the name of experimentation.

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The HashKey is the latest fun experiment I’ve been involved in. Masterminded by my boyfriend, probably as some huge romantic gesture to keep me engaged, I’m really just a figurehead as a ‘social media fan’, but it’s been a blast so far nonetheless. (My hands are so famous now!)

We received a ridiculous amount of press, agency and influencer attention in the first few days we went live, as we knew we would; this product is peak social media sharing ammunition. It’s just interesting to see whether that level of conversation converts to getting this thing funded!

Watch my starring role in the Kickstarter video here!

 

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Teaching Some Experts How To Be A Social Media Experts (Without Making It A Full Time Job)

A few weeks back I spoke at an epic old venue down by the river about the thoroughly modern subject of Social Media. (Obvs. I mean what else did you expect from me at this stage?)

I was speaking to a room full of experts, women who are spokespeople about their professional specialism. I was there to teach them about how to increase their profiles online – but as these are busy women, I focused my talk on how to fit building up a social media profile into your daily routine.

I love doing talks and public or private training sessions about building up a social media profile. If you’d like me to help out with a social media training session for you or your organisation, get in touch! jessica.m.riches@gmail.com

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In a day and age where everyone is seen as a publisher because of social media, lots of people get very worried that committing to building up a social media following will involve having to create lots of their own, original content. This is obviously ideal if you have the time and genuinely have reams of wisdom to share – but it isn’t necessary, if you’re new to social media and just want to find a way to fit it into your life or working life. Continue reading

The Glitter Side of Things

I talk a lot about Twitter on my blog. I talk a lot about Twitter in life, actually. But this blog is called Twitter and Glitter for a reason. Not because, at the tender age of 20, I ran a fantastic night in Soho’s Escape (a venue that is now long gone and resigned to our blurriest memories) that involved everyone wearing wigs and covering themselves in sparkle. But because I really do love glitter.

Glitter makes an outfit. It never breaks an outfit. It gives you cheekbones or a pout or eyes that pop, depending on where you choose to put it. You find it the next day, and the next week, and the next month, and it makes you smile because you know you had a great time.

I recently found someone as obsessed with glitter as I am. Probably more so, actually. She’s an inspirational lady and this year quit her long-term job in events to launch a website that supports independent fashion designers. And glitter.

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Let’s Get Ethical

Short update – last week I took part in a small roundtable with the CIPR (Chartered Institute of PR for those not in-the-know – I wasn’t…) to advise them on their social media and technology ethics policy.

I’ll be honest – I think most people in the room had thought about this a lot more deeply than I had in the past, as they were mainly lawyers and academics. That said, it was a fascinating afternoon, and incredibly productive.

The main conclusion I personally drew was that social media doesn’t have the same need for an ethical conduct as other disciplines, because of it’s incredibly public, consumer-empowering nature. If a brand, individual or organisation does anything that breaches a ‘code of conduct’ – purposefully or otherwise – they are likely to be found out, sooner or later.

Thank God for accountability, right?!

Writing About Young People and Social Media (obviously)

Quick one!

I’ve spent the last couple of months working with the SWNS Media Group, OnePoll and 72Point on innovating their digital offerings and helping them reach a new demographic – the kids. Big things are coming for Generation Y and Generation Z.

Anyway – I’ve also done some writing!

This blog for OnePoll is an introduction to the new Youth Engagement offering that we’ve been working on, complete with GIFs:

Five Ways We’ve Been Doing Youth Research Wrong Our Whole Lives (And What We Should Actually Be Doing)

And I jotted down some tips on how PR companies can keep their social media alive when the office is empty to contribute this 72Point post:

Why Summer Is The Time To Shine On Social Media 

Read, learn and enjoy!

The Sexy Topic Of Content Distribution

I don’t want to excite anyone too much but a quick announcement – I’m talking about the raunchy topic of CONTENT DISTRIBUTION SYSTEMS at the Culture24 Let’s Get Real Conference in September.

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After my talk I’ll be in conversation with Tanya Cordrey, the Chief Digital Officer at the Guardian, facilitated by the lovely Anna Rafferty of Penguin Books fame.

The blurb is below and if you happen to be a digital professional in the spheres of arts or culture you can find out more and buy tickets here – http://letsgetrealconference.com/

Dreaming of Content Distribution Systems – Learning From Brands

We can’t force people to click, engage and share, but there are things we can do to make it a lot more likely that they will. How can we learn from big name brands to make sure people actually see the content we create?

See you there!

 

Happy 2014!

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Despite the fact that each January I resolve to write something longer than 140 characters in the next 12 months, another blog-less year has passed.

Frustratingly, I’ve read millions of ‘end-of-2013’ reviews that have included condensed or expanded versions of blog posts I never quite got round to publishing at a relevant time. You’re all missing out on such exceptional social media and content-related content, I apologise.

To get myself motivated this year, when MTV asked where I see myself in a year I said ‘with a book deal’. Let’s see how that works out…

Most of my other resolutions revolve around Pinterest. In the off chance I stick to them, keep track here. Words can’t express the joy of committing to a new network that’s like, actually a network. I was so devastated when Highlight didn’t take off. Oh #2013.

I’ve had a couple of new additions to my media page recently so check that out, and do get in touch if you want to work with me on something this year or just have an overwhelming urge to talk about Twitter in 2014.

Peace, love and hashtags
LMW x