Getting in touch

Hello!

(Scroll down to read my blog posts – although sorry there haven’t been many updates recently!)

Recently, I set up a company that specialises in social media for startups. We do social media management, strategy, training and outreach for new companies who are yet to find their perfect in-house social media changemaker.

This is a great moment for me and it’s going really well so far. Check out our website – http://lmwlabs.com – to find out more about our products and services, or email me on jessica@lmwlabs.com to set up a conversation.

If you’d like me to help out with social media training, strategy or management for your brand, NGO or anything else interesting – I’m still able to work with you on this, too! Email jessica.m.riches@gmail.com if you’d like to talk. My personal website – http://jessicariches.com – might help you out there.

As always, you can hear and see the day-to-day of my life on Twitter and on Instagram, and find out the latest in my working life on my LinkedIn profile.

Peace, love and hashtags!

Teaching Some Experts How To Be A Social Media Experts (Without Making It A Full Time Job)

A few weeks back I spoke at an epic old venue down by the river about the thoroughly modern subject of Social Media. (Obvs. I mean what else did you expect from me at this stage?)

I was speaking to a room full of experts, women who are spokespeople about their professional specialism. I was there to teach them about how to increase their profiles online – but as these are busy women, I focused my talk on how to fit building up a social media profile into your daily routine.

I love doing talks and public or private training sessions about building up a social media profile. If you’d like me to help out with a social media training session for you or your organisation, get in touch! jessica.m.riches@gmail.com

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In a day and age where everyone is seen as a publisher because of social media, lots of people get very worried that committing to building up a social media following will involve having to create lots of their own, original content. This is obviously ideal if you have the time and genuinely have reams of wisdom to share – but it isn’t necessary, if you’re new to social media and just want to find a way to fit it into your life or working life. Continue reading

Let’s Get Ethical

Short update – last week I took part in a small roundtable with the CIPR (Chartered Institute of PR for those not in-the-know – I wasn’t…) to advise them on their social media and technology ethics policy.

I’ll be honest – I think most people in the room had thought about this a lot more deeply than I had in the past, as they were mainly lawyers and academics. That said, it was a fascinating afternoon, and incredibly productive.

The main conclusion I personally drew was that social media doesn’t have the same need for an ethical conduct as other disciplines, because of it’s incredibly public, consumer-empowering nature. If a brand, individual or organisation does anything that breaches a ‘code of conduct’ – purposefully or otherwise – they are likely to be found out, sooner or later.

Thank God for accountability, right?!

Do Ello Have A Mega Growth Hacking Strategy Or What?

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You’ve definitely seen Ello by now – with people desperately begging for invites, or boasting that they have loads to give away.

But how has Ello become so ubiquitous so quickly?

According to the limited resources available online, founder Paul Budnitz says that the network’s been in use for around 100 of his collective’s artist and designer friends for over a year – they only started sending invites outside of this in April. They have no ambition to be Facebook.

Despite the rapid uptake and belief in the hype, there’s a sceptical tone in the air around Ello. How can they take on Facebook when they’re shunning advertising? The premium model they’re talking about can only go so far.

The founders say they still own the majority of the company, and they say they’re not actually interested in taking on Facebook.

However, they raised substantial VC funds ($435,000) just before this mega-spike says otherwise. Investors don’t invest without a business model that promises return.

So how have they got to the stage where they were getting sign-ups at the rate of 31,000 per hour?

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Oh Hi There Generation Z

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Generation Y have come of age – even the youngest are in higher education or have jobs.

This means that there’s a new generation in town – the younger crowd who are coming into their own and becoming the new ‘cool kids’, trendsetters and taste-makers as their older counterparts venture into real life. Generation Z are under 17 and still at school, so trends, early adoption and collective behaviour can exhibit itself more clearly.

Unlike the generation before them, Generation Z aren’t approaching adulthood at a time of flux and development.

Generation Y remember that there ever was not an Internet, and were conscious and aware of the transition they were making into digital communication. It’s second nature for them. However, Generation Z cannot truly remember a time without the internet and social media.

Following on from my last look at Generation Y, I wrote this for OnePoll about the biggest differences between these generations.

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Writing About Young People and Social Media (obviously)

Quick one!

I’ve spent the last couple of months working with the SWNS Media Group, OnePoll and 72Point on innovating their digital offerings and helping them reach a new demographic – the kids. Big things are coming for Generation Y and Generation Z.

Anyway – I’ve also done some writing!

This blog for OnePoll is an introduction to the new Youth Engagement offering that we’ve been working on, complete with GIFs:

Five Ways We’ve Been Doing Youth Research Wrong Our Whole Lives (And What We Should Actually Be Doing)

And I jotted down some tips on how PR companies can keep their social media alive when the office is empty to contribute this 72Point post:

Why Summer Is The Time To Shine On Social Media 

Read, learn and enjoy!

A Love Letter To Selfies

Dear Selfies,

Yesterday I moved 100GB of crap off of my hard drive. Most of that was you. I found a folder of over 4,000 of you just from the first half of 2011. I laughed recalling my fondest memories with you – waking up with a mild hangover and little recollection of the 550 new additions to Photobooth from the night before. 

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I have loved you for a long time. Continue reading

Politics Is Doing The Internet Right

Apologies for the lack of sentence construction in that title, but I really can’t think of another way to put it. I know it’s my job to think about political social media, and most people don’t care as much as I do. But seriously guys, politics really is doing the Internet right!

Obviously there have been some awesome uses of online tools and platforms for largescale political gain in the past, for good or for bad – I’ll namecheck Obama, Kony and the Occupy movement as a sample – the list goes on and on.

However, in terms of getting day-to-day messaging across, we’ve mostly* seen Twitter and other available online tools used as a new distribution service for otherwise unaltered PR materials – and nothing more. This completely ignores the potential for a wider reach than the usual political crowd that the Internet allows.

This year, something seems to have changed. We’ve seen political organisers, informers and campaigners step it up a notch with their digital strategy in a slightly different way in the past few months: Continue reading

Facebook’s 10th Birthday

So I know that this was a while ago now, but I just stumbled across the event I made for it – Facebook’s 10th Birthday. (That’s a witty and imaginative name right there.)

I made this event as a joke to send to my colleagues – we sit on Facebook all day as a job, so why not wear hats and do the same thing? Anyway, despite only inviting a handful of friends, when the day came, randoms were clicking ‘attending’ on the event and using the wall as a place to congratulate the network on 10 years of great work, and posting lots of pictures of cake.

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Social Media Agony Aunt Search Terms Part 1: Social Media Addiction

This blog gets an obscene amount of hits for a site so under-updated and so un-SEOed. I would say ‘God knows how’ – but WordPress knows how. (WordPress is God?)

Anyway, using this omniscient Internet capability, I can see the main search terms that get people here. And I can see that these search terms are a CRY FOR HELP. So I’m going to offer some help.

Welcome to Social Media Agony Aunt Search Terms Part 1. (Suggestions for catchier names welcome. And knowing me there won’t be a part 2.)

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This is what social media looks like right now

Bye guys, I’m giving up Facebook because of 17 reasons Only People With Really Big Facebook Habits Will Understand. The first 6 people to respost this get a puppy. You Won’t Believe How Awe-Inspiring I’m Being whilst I win the Internet. Seriously. Just Click Here.

Grammar aside, I’m pretty sure the Internet can’t be anything but a parody of itself right now.
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PR Week’s 30 Under 30

Pretty cool news – I’m one of PR Week’s 30 Under 30! The list is filled with some amazing people so I’m pretty glad to have made it in when nearly 200 people were put forward. I’m also one of the youngest and used as the introductory example for why people should ‘watch out’ because we’re coming to steal all the jobs, so that’s nice.

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You can read it online here, and that’s a picture of me looking very happy with the physical copy of the magazine.

Peace, love & hashtags
LMW x

Twitter’s IPO, my live news debut & more of my #life

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Last week Twitter announced that they would be floating on the stock market. Channel 4 News asked me to come on the show and talk about it, representing Twitter’s free spirit and general user base. Watch me talking to Jon Snow here.

(I’d just had a minor routine surgery if you think I’m sitting awkwardly.)

Also in recent weeks I’ve decided to put my real name on my Twitter account. Mainly because my ‘Tweet of the Week’ on Marketing Week decided that my insight on Snapchat and Chat Roulette (yes, really) should be attributed to “Jessica”. With speech marks. So I will always be @littlemisswilde, but I may sometimes go by Jessica Riches now.

And finally: it’s Social Media Week this week! #SMWLDN feels a lot like Fashion Week but there are less people taking pictures of your clothes. Say hi if you’re around; we can talk about ‘engagement’ and Instagram our coffees, because why shouldn’t we live up to the global ‘working in social media’ stereotype?

Peace, love & hashtags
@littlemisswilde / Jessica Riches

MY BOYFRIEND CAN’T SEE THIS: Why Social Media Will Kill My Relationship (part 1)

LEGAL STALKING

A few weeks ago, the ladies at Pamflet asked me to speak at the London launch of Emma Koenig’s FUCK! I’M IN MY TWENTIES. It’s amazing, buy it. Anyway, I used this as an opportunity to find out what the audience thought of my online behaviour towards my boyfriend. They thought I was less of a psycho than I’d anticipated so I thought ‘sod it’ and turned my talk into a series of blog posts. This is part 1. And my boyfriend has now seen this.

I freak out every time my boyfriend wants to use my MacBook for something. I usually smack his hand away before he even has a chance to move the mouse to Chrome. I’d definitely rather accidentally break his DJing hand or whatever than see the look on his face if he discovered the dark secret that lies in wait on my home page if I haven’t cleared my browsing history in the last forty five minutes. But I’m not having a raunchy affair conducted entirely through Facebook chat, I don’t have a shameful past that could be revealed by an unfortunate email at any moment and there is no addiction to obscure pornography that could be exposed with a simple mistyped URL. The truth is far worse: my most visited sites will undoubtedly always be his Facebook and Twitter profiles.

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THIS USER DOES NOT EXIST: Confessions of a Twitter Addict who Deactivated Twitter

Hi. My name’s @littlemisswilde and I’m completely addicted to social media.* Social media addiction is starting to become recognized as a legitimate thing, and I’ll happily start attending group recovery when that becomes commonplace. But most people wouldn’t even realise that they have a problem. Being completely obsessed with my own behaviour, I did. So back in April, when I had a dissertation to finish, I deactivated all of my social networks and deleted all of the accompanying apps (this includes Facebook, Twitter, Instagram and DrawSomething**) for 4 days. And, as expected, I didn’t cope very well.

I don’t have any inbuilt self control and the replacement provided by Mac only comes in 24 hours doses and isn’t available on iPhone yet, so such a dramatic step really was the only way I could get those 8000 words in on time. This is a timeline of the symptoms I experienced for what was genuinely the most traumatic 72(ish) hour period of my life, which is essentially a storify of the #IRL Twitter feed I was keeping in the back of my dissertation notebook. Yes, really.

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Social Media and the London Olympics

This isn’t an analysis of the relationship between The Internet and The Games, just an opportunity to share some comedy gold I’ve stumbled across that links London 2012 and various social networks. You know, in case people want to take time out from slapping down Boris and observing how crowded the city is on Facebook and Twitter.

First up, the lowdown on the digital strategy* for the Games from BBC2’s Twenty Twelve (from a brand manager who is actually scarily similar to me. Excluding the attachment to MySpace. Ok including the attachment to MySpace. Whatever):

And secondly, someone from the Daily Mail dwelling on Twitter and the Games here.

NB: Only one of these is actually supposed to be funny.

ENJOY! And happy #London2012 everyone!

Why LOL Shouldn’t have had a straight-to-DVD release

NB: This post isn’t actually about the Miley Cyrus film, it’s actually about films in general and how they forget about the Internet. Until now. Sort of.

Okay so it wasn’t exactly straight-to-DVD, but the Lionsgate website said it was only showing in ‘select theatres’ which translated to about 8 cinemas showing it last week, mainly at 11:40am in obscure parts of London with no advertising at all, except Miley’s casual engagement announcement. Unsurprisingly then, the cinema was half-empty and every single person in there was a Miley fangirl/boy, myself included. Which may prompt you to think that this review (it’s not really a review) will be incredibly biased. But I was so prepared for this film to be awful* and it just wasn’t. LOL is, without a doubt, the best teenage coming of age rom-com I’ve seen in a really, really long time.

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Why I’m deleting half of my Facebook friends before 2012

“Facebook is a social utility that allows you to procrastinate by scrolling through a constantly updating stream of photos of pasta, cryptic updates and endless event invites from people you met once three years ago and haven’t spoken to since.”

I have 816 friends on Facebook. 816 friends? Real friends, defined in the OED as: ‘One joined to another in mutual benevolence and intimacy’? No Jessica, even you, life and soul of every party, ultra-social being and all round great girl, cannot claim to have 816 friends.

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Thoughts on the MTV VMA coverage (and a little bit about the future of TV)

This is my response to the coverage of the MTV VMAs 2011, and the news that Beyonce & Jay Z are expecting their first child.

On the year that MTV’s Video Music Awards celebrated record viewing figures, Twitter’s PR account announced that they’d received a record number of tweets after Beyonce’s mid-VMA confirmation that she is, in fact, with child. Despite the probable musical demigod status of said child, this record bump (no pun intended) of 8,868 tweets per second was more down to MTV’s juggernaut-inspired social media strategy for this year’s ceremony than a genuine collective outpouring of joy for Mr & Mrs Z, or the belief that this is the most worthwhile thing to talk about since March 2006.

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