Generation Z is the buzzword of the moment. Those now-16-year-olds born with iPhones in their mouths and social networked from the womb.
But, with all this excitement around a new generation to categorise and stereotype, I couldn’t help but wonder: who comes after Generation Z? What defines them, the kids being born now, and what can we call them?
There are no more letters left, so I went for the Post-Alphabet Generation.
And based on the Apple Watch keynote that just took place – post-alphabet is exactly where mobile technology is taking us.
Doodles and personalisable emoji are going to be the most frequently used form of communication. If you want to send a reply, the language in the messages you receive is scanned to automate responses. Alerts and notifications are a series of vibrations, like a tap or a nudge. Motion sensors know when you’ve lifted your wrist to even engage with your Apple Watch. There’s no keyboard, so the written alphabet is already gone in favour of dictation.
To the Post-Alphabet Generation, this first Apple Watch will be like a Nokia 3310. These, and Google Glass, won’t be fads tech giants are trying to make work. (The Apple Watch is the first sign that we’re on the way there.) In 16+ years time, they’ll have struck gold and converted us all.
Here are my initial thoughts from last month when I started thinking about the Post-Alphabet Generation and their relationship with tech. I’m publishing now after the official Apple Watch announcement because I’m interested to hear everyone else’s thoughts!
I’ve spent the last couple of months working with the SWNS Media Group, OnePoll and 72Point on innovating their digital offerings and helping them reach a new demographic – the kids. Big things are coming for Generation Y and Generation Z.
Anyway – I’ve also done some writing!
This blog for OnePoll is an introduction to the new Youth Engagement offering that we’ve been working on, complete with GIFs:
Five Ways We’ve Been Doing Youth Research Wrong Our Whole Lives (And What We Should Actually Be Doing)
And I jotted down some tips on how PR companies can keep their social media alive when the office is empty to contribute this 72Point post:
Why Summer Is The Time To Shine On Social Media
Read, learn and enjoy!
I don’t want to excite anyone too much but a quick announcement – I’m talking about the raunchy topic of CONTENT DISTRIBUTION SYSTEMS at the Culture24 Let’s Get Real Conference in September.
After my talk I’ll be in conversation with Tanya Cordrey, the Chief Digital Officer at the Guardian, facilitated by the lovely Anna Rafferty of Penguin Books fame.
The blurb is below and if you happen to be a digital professional in the spheres of arts or culture you can find out more and buy tickets here – http://letsgetrealconference.com/
Dreaming of Content Distribution Systems – Learning From Brands
We can’t force people to click, engage and share, but there are things we can do to make it a lot more likely that they will. How can we learn from big name brands to make sure people actually see the content we create?
See you there!
Yesterday I moved 100GB of crap off of my hard drive. Most of that was you. I found a folder of over 4,000 of you just from the first half of 2011. I laughed recalling my fondest memories with you – waking up with a mild hangover and little recollection of the 550 new additions to Photobooth from the night before.
I have loved you for a long time. Continue reading
Apologies for the lack of sentence construction in that title, but I really can’t think of another way to put it. I know it’s my job to think about political social media, and most people don’t care as much as I do. But seriously guys, politics really is doing the Internet right!
Obviously there have been some awesome uses of online tools and platforms for largescale political gain in the past, for good or for bad – I’ll namecheck Obama, Kony and the Occupy movement as a sample – the list goes on and on.
However, in terms of getting day-to-day messaging across, we’ve mostly* seen Twitter and other available online tools used as a new distribution service for otherwise unaltered PR materials – and nothing more. This completely ignores the potential for a wider reach than the usual political crowd that the Internet allows.
This year, something seems to have changed. We’ve seen political organisers, informers and campaigners step it up a notch with their digital strategy in a slightly different way in the past few months: Continue reading
So I know that this was a while ago now, but I just stumbled across the event I made for it – Facebook’s 10th Birthday. (That’s a witty and imaginative name right there.)
I made this event as a joke to send to my colleagues – we sit on Facebook all day as a job, so why not wear hats and do the same thing? Anyway, despite only inviting a handful of friends, when the day came, randoms were clicking ‘attending’ on the event and using the wall as a place to congratulate the network on 10 years of great work, and posting lots of pictures of cake.
This blog gets an obscene amount of hits for a site so under-updated and so un-SEOed. I would say ‘God knows how’ – but WordPress knows how. (WordPress is God?)
Anyway, using this omniscient Internet capability, I can see the main search terms that get people here. And I can see that these search terms are a CRY FOR HELP. So I’m going to offer some help.
Welcome to Social Media Agony Aunt Search Terms Part 1. (Suggestions for catchier names welcome. And knowing me there won’t be a part 2.)